BLUES Programme – The road to entrepreneurship

When: September-December 2021

This program occurs once a year and is open to everyone within and outside NOVA (limited to a number of available spots). It allows participants to develop their business idea, or join a multidisciplinary team and create an innovative solution for day-to-day problems, supported by a panel of experts and recognized teachers in the field.

BLUES (Blended-Learning International Entrepreneurship Skills) started in 2017 as an Erasmus+ project, with the goal to promote an innovative approach to teaching Entrepreneurial skills using Blended Learning methodology, combining a MOOC (Massive Open Online Course) with Face-to-Face sessions.

Learning Objectives
  • Ideation process to generate innovative project
  • Analysis of markets and competing companies / products
  • Marketing principles
  • Management of technological innovation processes
  • Protection and monetization of intellectual property
  • Preparation of a business plan
  • Financing of new initiatives
  • Organization and management of entrepreneurial teams

The Blended Learning methodology of BLUES has two components:

  • Digital, through a MOOC (Massive Open Online Course), which consists of online courses with unlimited participation and open access that are mandatory to complete prior to Face to Face sessions
  • In-person, through Face to Face sessions.


2021 Face-to-Face Session

The training sessions will occur at Campus de Campolide from 27th September to 16th December 2021.

  • Presentation of the Program & Team building | September 27
  • Contact with Entrepreneurs – Success stories | October 1
  • Design thinking & Selection of ideas | October 7
  • Value Proposition and Market Analysis | October 11
  • Business plan | October 15
  • Financial Analysis I | October 22
  • Financial Analysis II | October 24
  • How to finance a business | October 28
  • Legal aspects of entrepreneurship | November 4
  • Business plan (development assessment) | November 11
  • Contact with Entrepreneurs – Difficulties and resilience | November 18
  • How to make a good pitch | November 25
  • Visit to incubators | December 2
  • Pitch Practice | December 9
  • Final presentations and delivery of certificates | December 16
Application & Selection Process

Applications must be made by sending the CV and motivation letter to the NOVA impact office ( with the reference: BLUES2021 until the 12 September

The selection is made according to the CV and motivation letter and whenever necessary an interview.

Beginning of classes: 27 September


If you want to know more about the project, visit the BLUES website.

For information about activities linked to BLUES at NOVA, contact the NOVA Impact Office: with reference: BLUESprogram