About the mentor
Partner at “Simples – Business & Design”, company specialized in brand strategies, where she acts as Head of Design and Business. Specialist in Marketing and Strategic Communication. Her essence is in Design, main formation, from where brings, as foundation, creative techniques for ideas expression and problem solving.
With extensive experience in graphic design, business strategies, marketing, communication, project and business management, his main motivation is to assist and guide entrepreneurs and businessmen in the search for their path in this world of possibilities, to transform ideas into results.
To further strengthen the entrepreneurial universe, she participates as a volunteer in RME – Rede Mulher Empreendedora, as a mentor and Network Ambassador in RS.
She has a generalist profile, as she has been an entrepreneur since an early age, she understands the business challenges and helps companies in their development. But her experience is wide-ranging. She started with design, moving on to marketing, communication and branding. She has always been passionate about entrepreneurship, so she never left aside the strategic, when looking at a brand, she knows how important it is to be aligned with the strategic objective of the company, its planning and structure goes far beyond the visual or sales.
Core Competences
- planning
- business strategy
- entrepreneurial challenges
- marketing
- digital marketing
- communication
- design
- branding
Areas of interest for mentoring
- Entrepreneurship – starting a company, strategic planning, challenges of entrepreneurship.
- Branding – branding, brand building and activation, brand management, brand experience.
- Marketing – marketing plan, concepts and fundamentals, marketing beyond digital, relationship, communication, digital marketing.
Motivation to be a mentor
Entrepreneur since 2008 and with all this time and market experience, it is visible the challenges of entrepreneurship in Brazil as a whole, in 2012 to 2014, had the pleasure of being part of a project of activation of innovation in micro and small enterprises along with Sebrae, where the diversity of segments attendance showed that many of the problems were the same, that the support to the entrepreneur is a strong point of action for the best direction of the company.
With extensive experience in design, business strategies, marketing, communication, project management and business, his main motivation is to assist and guide entrepreneurs and businessmen in the search for their path in this world of possibilities, to transform ideas into results.
And to further strengthen the entrepreneurial universe, she participates in RME – Network of Women Entrepreneurs, as Mentor and Network Ambassador since 2018, acting in actions such as Grow with Google, She Can, They Digitize, Coffee with Entrepreneurs and collective mentorships promoted in partnership with Visa and Stone.
Availability to meet
Email;
Online.