Magycal is a company created based on co-founder Pedro Centieiro’s Ph.D. at FCT NOVA. It was created to revolutionise how people connect and interact with TV shows and live events through highly innovative mobile applications.
Its products provide a set of social, entertainment and second screen interactive experiences, providing its partners with a unique tool to enhance the engagement and monetisation of their audiences.
Magycal began its activity through a partnership with Cristiano Ronaldo and Gestifute/Polaris Sports which resulted in an app that became the official social network of the best player in the world – Viva Ronaldo. In addition to the apps that have complemented several reality shows and talent shows, Magycal’s portfolio also includes innovative, award-winning, products in other areas like music, sports and business. Magycal has been delivering these products together with clients and partners like Media Capital Digital, TVI, SPORT TV, SIC (Opto), Panda+, CNN, Gestifute, Polaris Sports, Wowza, Theo Technologies, Kaltura, among others.